Talent1260

Since 2011, I have been responsible for B2B and B2C marketing and communication plans on a global scale for various companies. I have built both traditional and digital marketing structures from scratch to cater to complex business requirements, contributing to strategic planning. My role involves overseeing the development and execution of marketing initiatives to increase sales and target customers across different channels. I am also responsible for managing corporate communications to enhance brand awareness and maintain a positive market reputation. Additionally, I handle budgeting, strategic planning, and coordination of cross-functional projects with internal departments, headquarters, subsidiaries, and external agencies. I am known for being a “game changer” due to my innovative ideas, problem-solving skills, and ability to bring knowledge and expertise to my colleagues. Customer-centricity is at the core of my focus, where I actively promote use cases, grow databases, and collaborate with sales and partners to organize marketing and loyalty programs. Continuous learning is essential to me, as I stay informed about industry innovations and prioritize customer needs through thorough research. Communication is my passion, and I believe in its fundamental role in leading people and organizing engaging projects across multiple channels. In recent years, my primary focus has been on creating and managing loyalty programs and enhancing the overall customer experience.