Talent1075

I am a Sociologist and a Marketing Specialist, and delivering Innovative Marketing Solutions is my passion! And since I couldn’t decide on a specific marketing discipline to specialize in, I chose to learn from all of them. From seeking out new customers through email marketing campaigns, social selling, or promotional events to maintaining long-standing partnerships with clients and vendors, I have had a diverse grasp of marketing, sales, and customer relationship management for over 15 years. From those, more than seven have been dedicated to delivering growth in the B2B sector.

During my journey in different companies, I have built a solid career as an expert in Multi-Channel Marketing for B2B companies. My experience has been focused on the development of strategies for marketing departments of all sizes, and your prestigious company can benefit from it in the: • Applying design thinking to understand customer needs and transform them into business insights. • Planning and executing growth strategies in the B2B sector. • Planning, executing, evaluating, and optimizing marketing campaigns. • Applying storytelling to translate product capabilities into crucial business benefits and value propositions that resonate with core customer targets. • Enabling sales teams with materials (e.g., one-sheets, personas, product content). • Working closely with sales teams to deliver targeted campaigns. • Managing cross-functional projects with internal teams -including Brand, Design, Content, Sales, Product, and Operations- and external contractors. Among the demand generation projects I have led are the strategic design, development, content creation, and launching of: Websites, Landing Pages, Email Marketing Campaigns, and Social Media Accounts.

Volunteering is another of my great passions.